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– By Princess Austen (Strategic Marketing & CRM Dept, LekkiHost Limited)


Deciding which direction you want to take your business can be tough. If you’re just starting out, you might want to reach and then surpass some of your competitors. If you’ve been running a successful business for a few years now, maybe you’re looking to maintain the growth you’ve achieved. Whichever direction you’re headed, it’s important to keep your strategy simple.
As we all know there are huge amount opportunity for any business that is ready to set up their business online. A business can move from non-performing to accepting sales beyond their control. The difference in this action is by getting help from a reputable digital marketing agency that can drive result for you.
We will be outlining proven online marketing strategies to attract tons of prospective buyer to your start-up or small business.

  2. This is the art of communicating with your customers and prospects by creating and distributing valuable, relevant and consistent content to attract and retain your audience and it can drive profitable customer action for your business.

    The major essence of content strategy is the belief that if we, as business/brand, deliver consistent content, valuable information about your product to buyers.
    Content marketing is the present and the future of marketing.
    You need to digest our definition about content marketing one more time, if you remove the valuable and relevant in the context above. That is the difference between content marketing and the any other form of passing information you get from the companies trying the easiest, quickest way to to sell their product.

    Most of the time companies send information to their audience, it is so unfortunate that most of the time our audience might relate your content as spam all because there was no value in your content.

    Regardless of the kind of marketing tactics you use, content marketing should be part of your process.

  4. Social media marketing: It is very important for content marketing strategy to always come first before social media strategy.
    Social media is one medium for interacting with your prospects and building strong relationship. A lot of businesses have been using social media marketing to attract more prospects.
    You can also spread the word about your business across the social media. Setting up profiles for your business on all social media platforms like (Facebook, Linkedin, Twitter, Google+) then you can start to implement online marketing strategies to build a large audience.

    It is not necessary to be across all social media platforms, what you need to do is to look at the social media that is relevant to your business. Aside that social media interaction has the ability to convince prospects to do business with you, which has to do with the number of reviews you have on your social media fan page.

  5. SEO
  6. Search engine optimization reward every business or brand that consistently publishes quality content on their website. Before that can to be achieved, there are rules you will need to work on, such as meta tag, keyword and unique content.

    Majority of audience is now searching on search engine (Google, Yahoo, Bing, Ask) to find product or services. Majority of the time, they go to the web pages that appear first on the search result which means only business with high-ranking will attract your audience through search engine.

    Presently, global brand and authority sites like Wikipedia, top traffic websites, dominate the top spots for most keyword available online.

    The smart approach is to adopt local SEO, according to stellar seo, 90% of consumers search online for products and services and nearly 70% of those searches are local. This means that if your business does not a have local presence, you could be missing out on thousands of leads daily. Missed leads equal missed profits, something that many businesses cannot afford in this competitive market.

    For instance, if you sell used bags, rather target the generic “Used bags for sale”, you can target location-based key phrases liked “Used bag Lagos” or “Used bag for sale Ibadan”. Although this local SEO strategy will only display your website to a reduced number of audience.

  8. This can be refers to a marketing activity that bring in visitor to your website, blog rather than marketers having to go out to get prospects to visit their business.

    Inbound marketing earns customers attentions, and it makes the company to be easily seen, and draws customers to the website or blog with meaningful content.

    To succeed in content marketing, you have to offer valuable content that will solve your prospects’ need, answer their question regarding your content, and help them an informed decision. You can make your content in various forms – which include – ebooks and reports, videos, article, blog posts, article.

    By adopting a content marketing strategy, prospects will see that you truly care about its customers. They will always remember your brand when they need your products or services.

  10. If you want to get quick result, then pay per click advertising is for you. Rather than trying free promotional way of marketing your website in order to get to the top of search engines then you can set up a PPC campaign.
    By applying for PPC, you will only have to pay for click on your ads, this online marketing strategy present your brand to online prospects – regardless of your ranking.
    Aside that your advert will display on the search engine result page for your targeted keyword, they will also be displayed on major blogs and websites with relevant content.

  12. This strategy has to do with building 5-star reputation for your business. Reputation marketing is a very powerful strategy because the success of every business depends on the reputation they have been able to build over time.
    The online audience is always ready to buy a product or service with some five star rating-even if they have never heard the business name before. They will trust their opinions and reviews.
    Reputation marketing could make or tarnish other online marketing strategies that you may have applied to your business. A single negative review about your business can discourage thousand of customers that are willing to purchase your service or product. Even if your website is ranking high on the search engine, a quality strategic content marketing, and a very strong social media presence.
    A good marketing reputation, coupled with other outlined strategies will bring great result in terms sales and revenue. If your main goals are to attract audience then this strategy is on point and you will be amazed with the result.


The marketing strategy of any business has a lot to do with its success or failure. The best products can nosedive and the lesser products can scale great heights just because of a great marketing strategy. On the web, there are lots of people doing business through selling a host of products. In this Internet age, to be successful in any business it is vital to have a web presence. You need the best marketing strategies to market your goods really well on the web. Using affordable search engine marketing is the best way to go about the marketing strategy on the web.

Every business works under a set budget. Affordable search engine marketing is the best way to go about the entire thing. If you have a web presence for your business, then you must make all efforts to tell everyone all about your site. How can anyone know if you do not tell them something about your business and its website? For promoting your site on the web, you can try search engine optimization. In search engine marketing you can commence pay per click advertising, affiliate marketing programs, Internet marketing and content optimization and management.



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